PALETTE
Start a project

A story unfolds, one conversation at a time.

We agree on the direction, deliverables and review stages, then connect the work to the goal that brought us together.

The right question before the first decision

Review your business, audience and the work you need.

Stage outcomes

  • Understand the business, market and audience
  • Review the current presence and challenges
  • Create a starting brief

How do we work on your project?

Identity and design

When you need a new identity or your current one no longer reflects your business.

Service details and deliverables ←
  1. Discover

    Review brand character, competitors and current applications.

  2. Define

    Define positioning, tone and visual directions.

  3. Create

    Develop the mark, palette and typography through practical applications.

  4. Activate

    Deliver approved files, guidelines and applications.

  5. Evolve

    Review consistency and identify useful extensions.

What we work on

  • Logos and visual identity systems
  • Color, typography and brand guidelines
  • Packaging, print and publication design
  • Brand rollout across touchpoints

We agree on deliverables, review rounds, schedule and follow-up in a clear scope before starting.

How do disciplines work together?

Three examples of choosing services around a project. We define the details in your project scope.

From the first name to the first encounter.

Define what the brand stands for, then build its identity, packaging and content. Prepare its first appearance around the same clear idea.

  1. Brand strategy
  2. Identity and design
  3. Creative and content
  4. Marketing and growth

Intended outcome: a clear launch where every detail speaks the same language.

See these services in the work.

It could begin with you.

There is something in your idea worth sharing. Tell us what you imagine, and let’s discover how to give it a presence of its own.

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