Start with the visitor’s decision
Visitors need to understand the project type, location, space and intended use. Present that information early, then add visuals that explain it. Clarity gives the sales team more focused conversations.
Distinguish photography from visualization
Identify which images show the actual project and which are architectural visualizations. Connect plans with approved dimensions and details, updating materials when information changes. Imagery should not promise what the details cannot support.
Connect enquiries to the property
Let visitors enquire directly about the project or unit they are viewing. Keep comparison information on the project page, then request only essential contact details. Add answers to recurring questions where they are most useful.