Photograph a question
Buyers compare location, layout, light, access and available facilities as well as façades. Turn those questions into a shot list. Distinguish project-wide images from a particular show unit and keep each image correctly identified.
Make plans readable
Offer zoomable plans with approved dimensions and definitions supplied by the project owner. Keep explanations close to the plan. Label architectural visualizations and date progress photographs when the stage matters.
Example: two similar units
Equal floor areas can hide different layouts or outlooks. Use matching comparison fields: unit type, area, layout, location within the project and verified details. Avoid filling information gaps with superlatives or unreviewed figures.
Carry context into the enquiry
Include the project and selected unit reference in the enquiry journey. Sales staff can begin with shared context. Use recurring questions to improve the page, making photography part of a coherent decision journey.